Essay on The Globalization of Wyeth - 2592 Words

Executive Summary From 1997 to 2004, Wyeth went from being a multinational company to becoming a globalized company. The biggest shift? Their Information Technology department. They went from 22 people spread over the world to more than 1,800 people and half a billion dollars of the Wyeth budget. For many years Wyeth was a Laissez-Faire holding company with many locations throughout the world that did not interact or communication with each other. Over the next 8 years, with the help of the Information Technology department, Wyeth became a globalized pharmaceutical company with centralized information that created new efficiency in an increasingly competitive market. The end result was a positive one but it was not an easy road†¦show more content†¦Corporate Wyeth had very little knowledge about storage space or production levels at the various locations. The local firms never shared ideas for success with each other because there was little incentive or benefit to the individual lo cations. The laissez-faire, only concerned about the bottom dollar, holding company was going to need to establish formal control mechanisms to become better with global inventory. The next stage was to have Research and Development up and running. Wyeth being able to manage the product from origination is a valuable step to protecting margins, licensing agreements and global growth. This was a problem at the local level however for the individual managers. The local managers were mainly used to local activities. They would order and produce at local levels and there was an uneasy adjustment to get local managers to think on a global level. Last, but certainly not least, is the growth and expansion of information technology. To aid in the communication between locations and to gain understanding of processes on a global level, the Information Technology division was going to need to be a larger part of the company. Part of this growth was going to be the purchase of new technology and part was a reconfiguration of how products were offered and packaging was designed. Wyeth was already a multinational company so they understood there would be problems goingShow MoreRelatedOrganizational Structure in the Pharmaceuticals Industry Essay1210 Words   |  5 Pagestypes of differentiation within each company: horizontal differentiation, vertical differentiation, and spatial differentiation. This high level of differentiation results in a very complex organizational structure (Nelson amp; Quick, 2011). Globalization presents significant challenges to all organizations that operate in many different countries. 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Indeed, thisRead MoreMgt/Swot Analysis2198 Words   |  9 Pagesand which distinguish it from its competitors are size, marketing, research and development, financial resources and sales. There are benefits from economies of scale such as, expendable cash flow. The purchase of large companies like Pharmacia and Wyeth along with smaller alliances and mergers between companies like King pharmaceutical and Synbiotic, over the past 11 years, has given Pfizer an even larger product line, in addition to increasing profit margins. This has also strengthened product presenceRead MoreStrategic Analysis of the Pharmaceutical Industry1929 Words   |  8 PagesDragan KesiÄ Ã¢Ë†â€" Received: 28. 2. 2007 Case study Accepted: 9. 7. 2008 UDC 65.01:615 The world pharmaceutical industry has been changing profoundly in the last decade. Intensive globalization, increased competitiveness and the fight for global market shares create new challenges for pharmaceutical companies. 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There are many examples of outsourcing like firms outsource basic services like dining, janitorial, payroll, and retirement fund management, medical, and customer care operations. For example, Wyeth Pharmaceuticals outsourced its clinical-testing operation to Accenture Ltd. in 2004 (Engardio, Arndt, Foust, 2006). Even the local city and state government also outsources services like infrastructure to build roads, toll booths, and health careRead MorePfizer to Acquire Protalix10020 Words   |  41 Pages started mainly in the year 2000 and on. Pfizer increased its global presence through the acquisitions of Warner-Lambert (2000), Pharmacia (2002) and additionally, through strategic partnerships and acquisitions of diversified businesses, such as Wyeth (2009) and King Pharma (2010). Pfizer solidified its place as one of the most diversified companies in the glo bal health care industry, as it worked its way up the global ranking list by way of internal growth and development, acquisitions, the licensingRead MoreProblems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability14741 Words   |  59 Pagesinvestors and analysts are very often quick to reward or punish companies based on their ability to deliver on their pre-merger or pre reorganization promises. A perfect example of this was the difference in early evaluation between the Pfizer and Wyeth vs. the Merck and Schering Plough mergers. In the February 17th 2010 issue of FiercePharma Tracy Stanton wrote: Not only have analysts predicted solid growth for the new Merck, but have been praising management for its discipline and commitment

Aes-Telasi Power Trip or Power Play - 1131 Words

AES- Telasi: Power Trip or Power Play? The state of Georgia’s geographic location provides resources, in particular hydroelectric power sources advantageous to their economic well-being. For this reason this post- communist state attracted the attention of AES, a multinational U.S. energy firm. More specifically, it caught the eye of Michael Scholey, a prospective investor and manager for AES. However, Georgia’s impoverished state and rampant corruption throughout the nation made the restructuring of Telasi difficult for Scholey. AES’s western laissez-faire management style and organizational structure did not work due to Georgia’s past sour relationships with suppliers that were fueled by unpaid debts, theft and corruption. AES’s,†¦show more content†¦Although Scholey’s attempt to incur profits through the AEG-Telasi operation was highly aggressive and in many ways courageous and revered, the risks in this operation were too high. Unfortunately, both the political and economic risks in this operation surfaced towards the first four years of the 21st century for this company. The consistent political battles that Scholey initiated with events such as shutting down power to the Ministry of State Security, national televeision, and even President Shevardnadze’s bodyguards certainly drew significant consequences. (Wharton, 14) This leads us to another political risk, dissatisfaction from the domestic government. Since corruption has become an integral part of income for government officials, the attempted halt of such embezzlement within such a large electricity company drew further political opponents, which put company employees in constant attention and danger. AES’s attempt to lace Telasi into its larger goal of globalizing its multi-national enterprise and revenues was too ambitious. The risks came from all angles, and politically it was obvious. In its first two years of operation, its costs already exceeded its ten-year proposed

Consultant Organisation Named As Kidscan †Myassignmenthelp.Com

Question: Discuss About The Consultant Organisation Named As Kidscan? Answer: Introducation KidsCan is a charitable trust which is was founded in 2005 in Greenhithe, Aukland, New Zealand. Founder of KidsCan Not for profit organisation was Julie Chapman who prefers to help the kids of New Zealand living in poverty ("Meet the board", 2017). People who live life at the 60% or below the median wage in New Zealand are considered to be a people living in below the poverty line. There are varieties of programs which are organized by Julie so as to collect the funding for its charitable trust which helps in fulfilling the basic needs of the children living in the country. The charitable trust of Julie provides food, socks, shoes, and raincoats. The organisation has served approximately 46,000 disadvantaged children of New Zealand and is still helping them to manage their lives and fulfil the basic requirements in a proper way (De Francesco Orsini, 2016). Purpose and Aims The main aim of KidsCan is to deliver a healthy life to the children who are facing issues in managing their day to day life. The organisation works for the purpose of removing poverty by providing an appropriate set of help to the children who are living on the edge of poverty (Bush, 2014). One of the main objectives of KidsCan is to meet the physical and nutritional needs of the kids who are less fortunate than others so that they can focus more on their education and could gain a better chance to manage their future and make it more efficient and brighter. Governance Structure and Organisational Structure According to the governance organisations working in the field of charity or are working for not for profit should consider several sets of principles. It is mandatory that all the not for profit organisations working in New Zealand should follow the basic principles so that the decorum of the market could remain maintained and appropriate set of services could be provided to the people in need (Legett, Pritchett, Elwood Madden, Phillips-Lander Elwood Madden, 2017). Fiduciary Principle: According to the principle it is necessary that the organisations should remain interested in providing series of benefits to the people who are in need. According to the fiduciary principle it is necessary that the organisation should ensure to manage the trust, faith belief, truth, confidence, independence, probity, honesty, diligence, duty of loyalty and duty of care so that appropriate set of help could be provided to the people who do not have effective set of support so as to manage their future and expenses (McGauran Offer, 2015). A Certain set of responsibilities are set by the governance for the boards. It is important that all the boards should play all the roles and responsibilities according to the governance these responsibilities are: It is important that all the organisations should follow the Companies Act 1993 and the associated case law and industry self-regulations. Some of the responsibilities which are required to be followed by all the directors are: It is required that they should act in the good faith (Lohmann, 2007) It is required that the best interest of the companies should be protected It is required that the board should exercise his or her powers for the purpose of resolving the issues of the people in need. It is required to exercise the care, skills and diligence Organisational Structure The organizational structure includes Bill Birnie who is a trustee of the organisation, he is a Chairman and Managing Director of private equity of the firm named as Birnie Capital Limited. Bill manages all the charity related works of KidsCan (Jordan, 2007). Julie Chapman is the CEO and Trustee of the company who is a co founder of KidsCan and has a 10 year of experience in not for profit organisation. Julie Chapman has the aim of providing most effective and relevant set of support to the disadvantaged kids living in New Zealand. Nigel Hampton QC who is a trustee of KidsCan. Nigel is an LL. B graduated from Canterbury University and is being awarded by Gold Medal for the top graduate of the year. All the law related issues and procedures are being handled by Nigel for which he ensures that the regulatory decorum of the organisation could remain maintained (Darroch Adamson, 2016). Glenda Hughes is a trustee who is a National Championship shot put record holder. Glenda was a Commonwealth Games Representative and a holder of four New Zealand power lifting records. Glenda works towards to provide an effective set of support to KidsCan and provide her valuable time in helping the disadvantaged kids (J du Plessis, 2015). John Kensington is the last trustee who is attached with KidsCan charitable trust. John has the audit experience who has handled many of the clients which include banking and finance, television and pharmaceuticals. John ensures to manage all the financial transactions of the organisation and remain indulged in the auditing practices. Service Offerings KidsCan is an organisation which is indulged in the services of providing basic help to the disadvantaged kids. The organisation is working towards to provide basic living facilities to the Kiwi Kids so that they can manage their living and move towards to better and bright future. Competitiveness in the Market KidsCan requires funding so as to deliver appropriate set of services to the kids living in New Zealand (Kitchen, 2011). There is a huge number of not for profit organisations working in the market of New Zealand. These organisations create huge competition for KidsCan as it faces issues in availing appropriate set of funds. Hence, it is required that the organisation should sell some or the other profits so as to avail proper set of funds with the effect of which relevant set of support is being provided by the company to the disadvantaged kids. This was the overview of the company in which almost all set of information was collected. Developing the content related with Kids Can there were a certain set of issues which were evaluated. It is necessary that all the issues should be taken into consideration and a relevant set of the solution should be provided. This will help in providing an effective set of direction to the directors and trustees of KidsCan so that they can continue with providing an appropriate set of services to the kids in need ("Meet the board", 2017). Three Key Areas Of Kidscan KidsCan is a charitable trust which is working towards to provide an appropriate and relevant set of support to the disadvantaged kids living in New Zealand (Boyle, Donald, Dean, Conrad Mutch, 2007). It is necessary that these key areas should be focused upon by the organisations so that it could attain success in providing smooth as well as an effective set of services to the kids living in New Zealand. Hence, the key areas towards which KidsCan is working are: Providing an appropriate set of service and support to the disadvantaged kids living in New Zealand Managing stakeholders relationships so that more people could get attracted towards the trust and provide their support, so that kids can help the children and fulfil its objective (Shams, 2012). Ensuring that the organizational capacity, collaboration and changes could be managed in an appropriate way so that it could provide continuous services to the disadvantaged kids living in New Zealand. These are the three key areas on which KidsCan is working so that it could provide continuous services to the disadvantaged kids of New Zealand. Working towards to manage all the key areas will help KidsCan in managing the things in a better way and will help the same in attaining success in obtaining all the targeted objectives developed by the trustees and director of the organisation (De Francesco Orsini, 2016). Critical Issues Competition among the not for profit organisations is increasing day by day as there are various organisations which are entering and trying to avail funds (Ryan Irvine, 2012). There are many of the organisations which are indulged in the fraudulent activities as they are attracting the funders so as to avail funding to them. These funds are not used in providing support to the people in need rather they use the fund for their own personal usage. This type of fraudulent activity is causing an issue for the organisations like KidsCan as they are not getting the sophisticated amount of the funding with the help of which they can avail proper and appropriate set of support services to the kids. There are a certain set of organisations which are affecting the trust of the entire Not for Profit organisations and are affecting their goodwill in the market (Ramanath, 2014). Hence, this is one of the issues which are being faced by KidsCan which is also hindering in the service delivery of the same. It is being evaluated that the New Zealanders can tend to take a reductionist approach which is affecting the market of KidsCan and is hindering in the service providing process of the company. In this situation, it is becoming hard for KidsCan in spreading the positive approach which is hindering the progress of the organisation in the market. Plan and budget are other issues which are being faced by KidsCan in delivering appropriate set of services to the kids. The organisation does not have an appropriate set of plans and budget with the effect of which the organisation could provide an effective set of services to the disadvantaged kids living in New Zealand (Jegers, 2011). The organisation is facing issues in maintaining stability and creating a culture of efficiency. It is necessary that stability should be brought with the effect of which relevant set of services could be provided by the organisation to the kids living in New Zealand. On the other hand creating a cultural efficiency will help in building trust among the kids living in New Zealand. These are certain set of issues which are faced by KidsCan while working in the market and providing services to the kids living in the country. In this situation, it has become important that the organisation should use appropriate theories to provide a relevant and appropriate set of services to the disadvantaged kids of New Zealand (Bush, 2014). Theories And Models Applicable Theory suggests that the organisations working in the competitive market should have applied leadership approach. It is necessary that the organisation should lead the market rather than follow the people available in the same. It is necessary that authentic leadership should be applied to the market. Authentic leadership is the leadership which includes transparency and transformational approaches. It is necessary that objectives and intentions of the organisation should be developed which are morally good. These types of activities help in influencing the organizational culture and helps in attracting people towards the same (Legett, Pritchett, Elwood Madden, Phillips-Lander Elwood Madden, 2017). There are several sets of relationships which could be characterized which is being followed by the leaders these relationships are: Transparency is one of the aspects which are required to be maintained. It is important that the loyal clients of the organisation should collaborate and the contribution of KidsCan should be shown. This will help the users in developing the understanding of the contribution they are making in the welfare program and will help them in getting motivated towards KidsCan. Guidance towards worthy objectives should be there (Robinson, 2012) It is required that the organisation should keep the emphasis on the follower's development John Kotters 8 Step Process for Leading Change According to John Kotter, there are 8 aspects which are required to be followed by an organisation indulged in the competitive market. These aspects are; Create a sense of urgency Build a Guiding Coalition Form a Strategic Vision and Initiatives Enlist a Volunteer Army Enable action by removing barriers Generate short term wins Sustain Acceleration Institute change These are the 8 aspects which are required to be followed by the organisations so as to manage the change. These key aspects will help in managing the change at every level of the organisation and will provide a relevant set of support in delivering quality services to the target population (Hirsch, 2012). Conclusion Understanding the market in which KidsCan is working and evaluating all the aspects related to the organisation it could be concluded that KidsCan is the organisation which is appreciably doing a great job for the disadvantaged kids (McGauran Offer, 2015). With the help of the report, it could be evaluated that there are various aspects which are required to be focused upon by the organisation as the competition is increasing and the productivity and availability of the funds are getting affected. Hence, there are a various set of aspects which could be recommended to the KidsCan following which will help the organisation in moving on the path of success and sustainability. It could be recommended that the organisation should apply leadership theory at the workplace and should ensure that it could maintain the transparency in the market. Doing so will help KidsCan in building trust among the client available in the market (Levasseur, 2012). It is also recommended that KidsCan should apply John Kotters model as it will help the same in managing the change in an effective way. It is necessary that the change could be managed in an appropriate way so it is required that Kotters 8 step model should be applied in the workplace and future changes could be managed in an appropriate way. It is required that the motivational approach should be applied by the organisation so as to manage the things and motivate the employees working in the workplace. Motivating the employees will help the organisation in attaining sustainability (Lohmann, 2007). It is necessary that proper set of strategies should be developed by the organisation so that assurance could be made that the same will be able to provide smooth and subtle services to the target population and will be able to create a sustainable future for the disadvantaged kids References Boyle, F., Donald, M., Dean, J., Conrad, S., Mutch, A. (2007). Mental health promotion and non-profit health organisations.Health Social Care In The Community,15(6), 553-560. Bush, T. (2014). Applying distributed leadership across contexts.Educational Management Administration Leadership,42(5), 601-602. Darroch, J., Adamson, C. (2016). Companion animals and disasters: The role of Human Services Organisations.Aotearoa New Zealand Social Work,28(4), 100. De Francesco, D., Orsini, C. (2016). Il Ruolo Delle Istituzioni Non Profit Nelle Province a Maggiore Fragilitt Occupazionale (The Role of Non-Profit Organisations in Areas Affected by Employment Fragility).SSRN Electronic Journal, 45-47. Hirsch, E. (2012). Charity to Charity.Philosophy And Phenomenological Research,86(2), 435-442. J du Plessis, A. (2015). Suggestion System as an HRM Tool to be Successful in Organisations in New Zealand: Empirical Evidence.INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION,2(9), 29-36. Jegers, M. (2011). ON THE CAPITAL STRUCTURE OF NON-PROFIT ORGANISATIONS: A REPLICATION AND EXTENSION WITH BELGIAN DATA.Financial Accountability Management,27(1), 18-31. Jordan, M. (2007).New Zealand webguide. Wellington, N.Z.: Webguide Partnership. Kitchen, P. (2011). Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand.Strategic Direction,27(2), 5-15. Legett, C., Pritchett, B., Elwood Madden, A., Phillips-Lander, C., Elwood Madden, M. (2017). Jarosite dissolution rates in perchlorate brine.Icarus,32(1), 23-27. Levasseur, K. (2012). In the name of charity: Institutional support for and resistance to redefining the meaning of charity in Canada.Canadian Public Administration,55(2), 181-202. Lohmann, R. (2007). Charity, Philanthropy, Public Service, or Enterprise: What Are the Big Questions of Nonprofit Management Today?.Public Administration Review,67(3), 437-444. McGauran, J., Offer, J. (2015). A Philosophy of Charity and the Debates over the English and Irish Poor Laws in the 1830s.Social Policy Administration,51(5), 719-737. Meet the board. (2017).KidsCan. Retrieved 12 September 2017, from https://www.kidscan.org.nz/about-us/meet-the-board Ramanath, R. (2014). Capacity for public service delivery: a cross-case analysis of ten small faith-related non-profit organisations.Voluntary Sector Review,5(1), 3-27. Robinson, L. (2012). Putting the Charity Back into Charity Singles: Charity Singles in Britain 19841995.Contemporary British History,26(3), 405-425. Ryan, C., Irvine, H. (2012). Accountability Beyond the Headlines: Why Not-for-profit Organisations Need to Communicate Their Own Expenditure Stories.Australian Accounting Review,22(4), 353-370. Shams, A. (2012). Towards a quantification model: the accountability of the for-profit and non-profit organisations in the High Mountains of Sinai Peninsula.International Journal Of Tourism Anthropology,2(3), 185.

Marketing and Communicating BPM Free-Samples- Myassignmenthelp

Question: Discuss about the Business Process Management (BPM). Answer: Marketing and Communicating BPM In any business undertaking, any new initiative to be rolled out must consider some key factors that will enable stakeholders to understand the entire process accurately and exhaustively. Therefore, proper communication must be put in place to enable complete comprehension of the process and to avoid future malfunctions of the system. According to Swan, the majority of business people are not process-oriented. They rely a lot on experience, which is repeated severally even if the process is a faulty one. Marketing entails putting the BPM into a way in which it is easier to comprehend (Zairi and Sinclair, 1995). It is noted that at the beginning it was difficult for employees to accept using ARIS because they could not properly understand the BPM. This made the team to devise a more friendly language to explain the aspects and concepts about BPM. According to Debra Boykin, they have put strategies to speak to the business units in a language that everybody is able to understand. He sa ys that it is important to put the business models together and in a manner each and everyone understands (BPM CBOK, 2013). Since the BPM involves the entire IT aspects, which may sometimes pose difficulties in understanding, it needs proper orientation and explanation in order to be successful. The aspects of IT are needed in the business process units in order for some processes to be accomplished. Therefore, it is important to incorporate and interface IT solutions with other processes in the project by experts who can explain everything accurately and efficiently to the non-professionals to understand. It is important that those assigned projects are professionals and experts in that project being undertaken (Al-Mashri, 2002). Implementation of BPM The implementation of the BPM model at Coors is aimed at driving job design, training and developing strategies that would ensure a smooth running of the business. The project looks at the expandability that will rise the companys brewing capacity (van der Aalst, 2004). The business requested the BPM team to come up with the scope of the business enterprise with the help of the enterprise model. The BPM was successful in analyzing project at the Coors Company. The team summarized by noting that the process involved executing the supply chain at level 0 and then sourcing materials and services at level 1. The majority of the processes were developed from scratch. The main aim of the BPM team was the identification of the scope of the Coors Brewing Company as a business. The BPM team was involved in modeling 42 main areas of concern. The first step was to come up with a process model that encompasses responsibilities, systems, types, time, and frequency (Coulson-Thomas, 1995). The project time lasted for six months with the BPM consultant and experts working round the clock on the models that are meant to be tried in the business. The second step involved creating a custom ARIS report in Microsoft Excel to indicate activity through the roles and function attributes. This makes it easy for employees to learn and understand different attributes by just putting commands on the IT device. The third step involves analyzing data. This entails documentation of data by the IT department. It is important that the models used are analyzed and operators are assigned each task with allocated time for completing each task (Seethamraju, 2012). Timing is necessary for the tasks done because each task must be completed within a specified time. Businesses are required to take the challenge of estimating the time they use in solving the problems and that they use in doing the actual tasks. Though the tasks may pose a challenge to employees, it is important to identify the c hallenges and look for their solutions if possible. However, it is quite difficult to anticipate the problems that will occur along the way during the execution of the project. The BPM Team used the data and information they gathered to determine the number of workers it would require to manage the firm. Consequently, the next thing to undertake is developing the organizational design. The planning and training of operators are based on the process models including the instructions and directions should be derived from the models. The project to be undertaken should demonstrate the value they have added to the companys product. The future of Coors Brewing Company depends on the process models. The process models are used to support input to plants and design people that would run the operations of the firm. The engineers applied the models to design and come up with appropriate IT equipment. The system of IT is one that may need software for automation; therefore, experts may need to link all the required design models including codes. The work of the team made it easier for Shenandoah to have a language that is in line with strategic business models and st andards (Mahmoodzadeh, Jalalinia and Nekui Yazdi, 2009). Process monitoring via dashboards The team carried out a pilot study in which they were able to discover that one of the plants in Coors firm had a long turnaround time that could be improved. Furthermore, a dashboard contains such items like dimensions and average downtime, turnaround time, and lag time. The technology encompasses the flow of the actual processes and displays it in graphics where the team can analyze the flow against the actual flow to identify the flaws and check the compliance of the process (Wysocki, 2004). This technology is called the ARIS PPM technology. It has the ability to identify the person who initiated the activity. Managers to identify whether an employee is adequately skilled to do the work he is assigned, or whether the employee requires training to carry out the responsibility can use the information obtained. During piloting, the team discovered some flaws, that when corrected, would relieve the company in terms of expenditure. If the data is incorrectly entered, there may be inacc uracies and inconsistencies in the work orders that would result in malfunction of the system (van der Aalst, 2012). The PPM pilot only used the SAP data but other data that captures duration may be incorporated. Process analysis for staffing During the time the SAP was in the process of implementation, the management of Coors was laying off a number of employees. The BPM team learned of the same in a meeting they had with the staff. The team went ahead to intercept the job titles and positions of those people who were to be laid off. The team intervened by explaining to the Human Resource Manager the importance of all the employees in the firm. It was important to have the employees during the modeling process because some tasks had to be carried out by all departmental holders (Weske, 2012). Thus, the SAP modeling revealed that all the employees are needed during the process, so they had to be retained for BPM process to be successful. Six Sigma It is noted that the Six Sigma has no place in BPM at Coors because it does not apply in handling large scale business operations. It is only strong in specific undertakings, and more so applied in measuring results. However, the BPM work with small units of the business, implementing them to help identify how to measure the human performance, they do not refer to this as Six Sigma. References Al-Mashari, M. (2002). Business process management major challenges. Business Process Management Journal, 8(5). BPM CBOK. (2013). 1st ed. Lexington, KY: ABPMP. Coulson-Thomas, C. (1995). Business process re-engineering and teleworking. Business Process Management Journal, 1(2), pp.47-57. Mahmoodzadeh, E., Jalalinia, S. and Nekui Yazdi, F. (2009). A business process outsourcing framework based on business process management and knowledge management. Business Process Management Journal, 15(6), pp.845-864. Seethamraju, R. (2012). Business process management: a missing link in business education. Business Process Management Journal, 18(3), pp.532-547. van der Aalst, W. (2004). Business process management: a personal view. Business Process Management Journal, 10(2). van der Aalst, W. (2012). Business process management: a personal view. Business Process Management Journal, 10(2). Weske, M. (2012). Business process management. 1st ed. Heidelberg: Springer. Wysocki, R. (2004). Project management process improvement. 1st ed. Boston: Artech House. Zairi, M. and Sinclair, D. (1995). Business process re-engineering and process management: A surveyof current practice and future trends in integrated management. Business Process Management Journal, 1(1), pp.8-30.

The Comparison of iPhone, Droid, and BlackBerry

SAT Logistics - PrepScholar 2016 Students Encyclopedia

SAT Logistics - PrepScholar 2016 Students' Encyclopedia SAT / ACT Prep Online Guides and Tips In the U.S., the SAT is offered seven times throughout the year, in January, March (or April), May, June, October, November, and December. Internationally, the SAT is typicallyoffered six times, including all the aforementioned dates with the exception of March. The redesigned SAT, commonly referred to as the new SAT, will be first administered in March of 2016. Students testing internationally will first encounter the new SAT in May of 2016. Note: this article is a series in the PrepScholar2016 Students' Encyclopedia, a free students' and parents' SAT / ACT guide that provides encyclopedic knowledge. Read all the articles here! Most SAT administrations begin at 8:30 AM on Saturdays. Students whose religious beliefs prevent them from testing on Saturday may request an alternative date at the time of registration, though their requests are subject to denial. Students with documented disabilities may request accommodations, the most common of which is extra time. Typicallythe full test is strictly timed at3 hours and 45 minutes, while the actual testing time is approximately 4.5 hours to include the proctor's instructions and three 5 minute breaks. Students may not revisit any sections once time has been called, nor may they discuss test material during break time. Proctors are expectedto report anysuspicious behavior, such as flipping through sections in the test booklet or using prohibited materials, and they have the authority to dismiss students from the testing room. College Board also has the right to withhold, audit, or cancel individual test scores, often as a result of a warning from a proctor or unexplained score fluctuations among sections. Students may speak to their test proctors or contact College Board directlywith concerns about their testing centers, including issueswith timing, noise, instructions, or possible cheating. The June 6, 2015 administration of the SAT, for instance, had timing issues due to a misprint in the testbooklets. To resolve this issue, College Board decided to leave the affected sections unscored, saying they were still "able to provide students with valid and reliable scores." Apart from strict regulations in timing, the SAT also has clearly stated rules about acceptable materials within the testing room. Students may only use Number 2 pencils to write on the answer sheet and essay section. Most graphingcalculators and all scientific and four-function calculators are allowed during the math sections. Snacks and drinksmay be consumed during breaks outside of the testing room. All other materials, especially technology with communication capabilities, like cell phones and recording devices, are strictly prohibited. The SAT costs $54.50, with an additional regional fee of $30 to $40 for students testing outside of the U.S. Fee waivers are available for eligible students and include registration for up to two SATs, two SAT Subject Test dates (on which students can take as many as three Subject Tests, with some exceptions), and an additional four score reports to colleges. The typical requirement for fee waiver eligibility is a student's inclusion on his/her school's federal Free or Reduced Lunch program. Students register for the SAT through their College Board account. It is also possible, and required for students under the age of 13, to register by mail. When creating aCollege Board account, students will be prompted to inputautobiographical information, their high school code (U.S.-based homeschoolers use code 970000), and a clear, recent photograph to be used for identification purposes on test day. During registration, students can choose their test date and testing center, usually their local high school. If their preferred testing center is full, students can selectanother nearby center or choose to be placed on a standby list.The deadline to register is typicallyabout one month before the test date. Additional fees apply for late registration, changes to test date or location, and standby testing. During registration or for up to 9 days after, students may choose as many asfour colleges to bescore report recipients free of charge. Any additional score reports cost $11.25 each. Scores are usually available about three weeks after testing. Official SAT score reports must be sent to colleges, even if students also self-report their scores on the Common Application or college-specific application forms. As of 2009, College Board offers SAT Score Choice, giving students choice over which SAT score reports are sent to colleges. Students who wish to view their SAT scores before sending them to colleges may choose to forego the four free score reports at the time of registration. Some colleges prohibit the use of Score Choice, requiring students to send all available SAT scores from all dates they took the test. Schools that expect students to send the results from their entire testing history include Duke University, Rice University, Stanford University, the University of Pennsylvania, Yale University, and all schools in the University of California system. The majority of colleges allow the use of Score Choice and may consider a student's highest section scores across all dates or highest sitting on one test date. More than half of all test-takerschoose to take the SAT more than once. Studies have shown that students are statistically likely to improve their scores upon retesting. Preparation has also been shown to significantly improve SAT scores. Most students take the SAT in their junior and senior year of high school. Others take the test earlier to ensure a greater number of available test dates for retesting. Important considerations in choosing test dates include college application deadlines, colleges' policies towards SAT scores and Score Choice, preparation time, and skill readiness. Read more from the SAT Encyclopedia! Further Reading How to Register for the SAT, Step by Step How Many Times Should You Take the SAT? Choose Your SAT Test Dates: When's a Good Time for You?

Merger Between Sprint And T-Mobile Research Paper

Merger Between Sprint And T-Mobile - Research Paper Example because the two carriers have been struggling with the churn which has resulted to the two companies losing grounds to the Verizon Wireless and AT&T carriers. The merger will help in finding a spectrum path in succeeding. For the purposes of Deutsche Telekom to grow T-mobile, the best strategy may be to merge because as it was seen, the strategy worked for Verizon when it took over Alltel. This merger will offer T-mobile an opportunity to offer new services, gain new customers, and also present an opportunity for expansion. The financial position of Sprint reported a Q4 net loss and an operating revenues drop of 14 percent over the past years period. This issue of finance is mostly important to T-mobile parent which is Deutsche Telekom DT and thus a merger with a US carrier is the best strategy. T-mobile suffers from a lack of compelling products and services and thus it is hindered from competing in an effective manner. A merge possibly with an existing carrier is therefore the fast est way that will help T-mobile to penetrate today’s market and grow. Based on the current size, the combination of Sprint and T-mobile will accumulate a close of a total number of 82 million subscribers and annual service revenues of $11 million. There are 11 million more subscribers in Verizon wireless and 5 million more subscribers in AT&T carrier (Butcher, 2011) Due to slightly lower ARPUs, there will be much work that needs to be done on the merger so as to catch up with the carriers that are on the top two because both Sprint and T-mobile are running above twice the churn in monthly estimates of the two leading carriers. This means the carriers are operating at above 3 percent against 1.5 percent. Deutsche Telekom AG was holding talks to Sprint Nextel Corporation to sell its T-mobile USA, a major stake in the entity that is combined as the consideration. A deal might as well not be agreed upon because these negotiations have been on and off for a sometime. The T-mobile USA valuations haven’t been agreed upon by the companies because the company reported a decline in its reported profits. The merger involving Sprint and T-mobile of USA brings together, a third and fourth largest wireless provider in U.S. These companies are behind Verizon Wireless and AT&T Inc. The net worth of T-Mobile of U.S was between $ 15 and $ 20 billion. The sprint net worth was $13.6 billion. The price of Sprint, the acquirer may disappoint Deutsche Telekom because the buyer may pay less reason being customer losses. Basing on the unit’s earnings, the company may expect about $25 billion (Saitto et al, 2011) Considering Verizon wireless has 93 million subscribers, AT&T has 85 million subscribers, a combined sprint and T-mobile will put them behind a third placed carrier which is very strong with about 82 million. This puts them in a very competitive position of becoming the second positioned carrier. T-mobile has a sales price of $39 billion which is three tim es its net worth of $13 billion. This means that it would result to Sprint having more debts of worth billions which will increase its total leverage. Market capitalisation of sprint has ranged between $13 billion to around 16 billion since the merger was announced. Sprint will thus be required to borrow billion of dollars to fund the merger which will double its current leverage of $20 billion of long term debts. By year 2010, sprint had 138 percent debt to equity ratio meaning purchase of T-mobile would

Global Matrix Design. Differentiation And Operations Management. ISO Assignment

Global Matrix Design. Differentiation And Operations Management. ISO Certification - Assignment Example The Global Matrix Design is an organized structure where a new organizational structure is superimposed on an existing structure. Global Matrix Design offers an organization a chance to have a fluid organizational structure, and the firm will be able to adjust its operations to suit international needs. By superimposing the new structure on the existing one, the organization has to adjust the various aspects of the existing organizational structures. Once the organization thinks of going international, it will have to adhere to international standards in all its operations. For instance, the products of the organization will have to meet the international standards and the organization may need to be certified. Although not all international organizations have ISO standardization, getting this standardization will be important in that most of the firm’s business will come from customers who will need to be assured that the products of the organization are of international stan dards. As such, any organization that intends to operate in the international market will have to reengineer its operations and make sure that it has met both local and international standards (Gerlrad, 2009). The other area apart from this that the organization will need to restructure its standards is in the way it does its accounting and financial reporting. Once the organization decides to go international, it will have to satisfy the accounting and financial reporting standards of each of the countries it will be operating in. This means that the organization will have to adjust its financial reporting to make sure that it does not violate the local tax laws and requirements. This will call for the organization to change its management operations as well as its production operations in a radical way. To fit in the international market environment, the organization will also have to restructure its human resource so that it meets the needs that will arise from the change. In the long run, the whole organization will have to be changed completely and restructured. How does differentiation relate to operations management? Differentiation gives an organization a chance to access a unique market in the market, whether it is the local or the international market (Gerlrad, 2009). It allows the organization to access a market area where there is no competition or where there is less competition. Once a firm decides to use differentiation as its strategy, it will have to restructure its management functions as well as its operations to help the business to take advantage of differentiation. Differentiation brings new opportunities that the management should be prepared to take advantage of. To be able to take advantage of these new opportunities, the organization will have to come up with new ways that are not in the mainstream management theories. For instance, the organization will need to develop a plan on how it will take advantage of the unique opportunities that may be yet to be taken by other similar firms. The effect of this on the organization is that the organization will have to restructure its resources, both human and economic, to suit these needs. The second way differentiation will affect the organization is by bringing new challenges. Every new opportunity comes with a new challenge or even more new challenges. Differentiation will mean that the organization will have unique challenges that it will have to deal with in terms of management and in terms of operations management. For instance, the firm may have to deal with more challenging logistics operations, and the firm may have

Risk Management and Policy Decision-Making Essay - 1

Risk Management and Policy Decision-Making - Essay Example the fear of the resiliency of the breaks in the weather condition and even the managers of the manufacturers of the machine, Ferrari, refused but the persuasion by the officials ensured that the cars were launched according to the plans and previous schedules of launching. The decision to launch the first Ferrari was arrived at after numerous hours of debating which involved both the management of the rallying event, the makers and all the external political forces. All this were influenced by numerous bureaucracies in the handling of the actual decision of whether to proceed with the launch or not to proceed. Since the decisions were being made from a multifaceted approach, the heroic engineers tried to avoid the accident by cancelling the launch but the administrators due to their lack of the actual knowledge and evidence that could lead to disastrous outcome of the launch; they went ahead and initiated it. However there is the actual lack of evidence that portrays previous accidents correlating the slippery road surface and the rainy weather as having disastrous effects on the brakes of the super road machines. There is clearly a missing evidence of previous accidents in relation to the brakes resiliency due to variation in the rain drizzles. However the indication of the failure of the car breaks is explained as indicated by the Ferraris explanation using their chats does not show the evidence of similar accidents or disasters with a cause that is due to the correlation with drizzles variability and the physical conditions of the roads post the rainy event. Even though some of the previous launches under similar conditions indicated the possibility of the failure of breaks , but there was no evidence of cause in relation to the crushing of Ferrari one. This accident had an impact in the future management of the high speed rally cars launches in relation to the weather of the day. In relation to the management approaches and the ideologies of the engineers,

The reasons companies create and maintain accounting systems

The reasons companies create and maintain accounting systems Running a business successfully requires the business owner many skills. One of the necessary skills is the knowledge about the accounting system. The accounting always plays an important role in the financial management of business. Many different accounting aspects affect the business success, so the more the business owners acknowledge the accounting systems, the more chances they get to succeed. There is an old saying in business, you cannot manage what you cannot measure. Therefore, without the accounting system, the business owners cannot find out the most suitable way to run their businesses as successfully as they expect. Without the accounting system, the business owners cannot know the business is really making a profit or a loss. Also, they cannot predict cash flow shortages, and worst of all, they cannot accurately keep track of those slow paying customers. The accounting systems bring many benefits to the business management:: accurate reporting of business transactions, easy access to financial statements, up to date reports in accounting pay and fee, excellent management tool, and minimize problems with IRS and other tax authorities The basic structures of assets, liabilities, and stockholders equity Assets Assets are something valuable that an entity owns, benefits from, or has use of, in generating income; especially that which could be converted to cash. Assets are recorded in the balance sheet. From the accounting perspective, assets are divided into the following categories: current assets (cash, account receivable, and other liquid items), long-term assets (real estate, plant, equipment), prepaid and deferred assets (expenditures for future costs, such as insurance, rent, interest), and intangible assets (trademarks, patents, copyrights, goodwill). Liabilities Liabilities are obligations that legally bind an individual or company to settle a debt for the future payment of assets or the future performance of services that result from past transactions. Liabilities are recorded in the balance sheet. There are two perspectives of liabilities: Current liabilities: expected to be satisfied within one year or the normal operating cycle, whichever is longer Long-term liabilities: due beyond one year or beyond the normal operating cycle. Stockholders equity Stockholders equity represents the claims by the owners of a business to the assets of the business. Stockholders equity is residual equity that remains after deducting liabilities from assets. Stockholders equity could be paid in capital, donated capital or retained earnings ( not yet paid out by the company). Relationships of assets, liabilities, stockholders equity Assets = Liabilities + Stockholders equity The above formula describes the relationships of three major parts of accounting. Total of liabilities and stockholders equity is assets. The four basic financial statements Income statement The income statement reports the success or failure of the companys operations for a period of time. Financial users are interested in net income because it provides useful information for predicting future net income. Investors buy and sell stock based on their beliefs about the companys future performance. Creditors also use income statement to predict future earnings. The net income equals to the revenues subtract the expenses: Net income = Revenues Expenses. In addition, amounts received from issuing stock are not revenues, and amounts paid out as dividends are not expenses. Retain earnings statement The retain earnings statement shows the amounts and causes of changes in retain earnings during the period. The time period is the same with the period of income statement. The first line in retain earnings statement is the beginning retain earnings amount, then the company adds net income and subtracts dividends to have the retain earnings at the end of period. Balance sheet The balance sheet reports assets and claims of assets (liabilities and stockholders equity). According to the basic accounting equation: Assets = Liabilities + Stockholders equity Assets must balance with the claims of assets. Statement of cash flows This statement provides the financial information about the cash receipt and cash payments of a business for a specific period of time. It reports the cash effects of a companys operating, investing, and financing activities to help financial users. The financial users are interested in the statement of cash flows because they want to know what is happening to a companys most important resources. The difference between net income and cash flow statements Many things that affect the cash flow of a business are not directly related to its income statement. For example, a company buys a new truck; the cash outlay affects the cash flow statement, but the truck is considered as an asset in the balance sheet. It will start to hit the income statement in small pieces when the company depreciates it. Moreover, the income statement is updated with any sales made or revenues earned as soon as the deal is done, and payments for such sales may be actually received much later. Therefore, though the income statement shows profits and the entrepreneur has made money, it is not yet available as cash flow and cannot be spent. Closing statement At the end of accounting period, the balances is temporary accounts are transferred to an income statement and retain earnings statement, thereby resetting the balance of the temporary accounts to zero to begin the next accounting period. Accountants close temporary accounts to permanent accounts because permanent accounts (assets, liabilities, and the owners capital account) always the starting balance in the subsequent accounting period. When an accountant closes an account, the account balance returns to zero. Starting with zero balances in the temporary accounts each year makes it easier to track revenues, expenses and to compare from one year to the next.

parent and child relationships :: essays research papers

Parent and children relationships In this essay, I’m going to tell you about some of the parent/children issues that do arise. Such as, one of the parents dying, one of the parents leaving, how hard a single parent can find it coping and how much babies can make people grow up. So many things can go wrong when you have a child of your own, especially when you have to bring them up on your own. In flour babies some of these issues do arise. Simon Martin finds out for himself how hard it is to raise a child and how hard it was for his mother to bring him up. In this book Simon Martin actually quotes ‘the fact is, you need two people to look after a baby. One person’s not enough. You need a substitute. A good reserve. Someone with no particular plans for the evening. Otherwise it simply can’t be done.’ This says that he’s just about to give up on parenthood, because it was too much hard work, without two people. He realises that he’s got a responsibility now and someone depends on him, and that makes him grow up a lot quicker than he normally would. I think ‘bait’ is quite a hard subject to do on this topic because there are quite a lot of things going on. His dad is a gambler who can easily lose his temper, and who’s probably going to ruin his life unless he gives up gambling. The little boy in this has been made to grow up too quickly, because of his dad’s gambling problem. I’d have thought that his dad, like in the short film, often embarrasses him like when he started a fight with the tramp and then started crying and hugging him. I think in a situation like this it can be hard for both the child and the parent. The child has to go without quite a few things that other children would take for granted, and the dad needs to live knowing that however much he tries to provide for his son he’ll never be able to give him everything that all his friends have because he doesn’t have the money because he gambles. Another film that displays how hard single parenting is, is ‘Finding Nemo’. The dad is over protective of nemo because of what happened to his wife and other children when they were eggs.

Negotiation Between Countries

I want to do that from three different fronts, namely; Cultural differences in communication The patterns of communication between the countries are different even though tooth countries communicates basically in English language as an accepted language of communication. Communication in this sense can be verbal or non-verbal. Non- verbal also Includes written communications. Nigeria has over 400 languages but English language Is the accepted lingua franca. The united States has other native languages but English Is still the accepted language of communication.Though I will communicate in English with my American business partners but I must also understand that the way the Americans write and pronounce some words is different from the way we write and pronounce our words in English language. The American counterparts for instance will write the word â€Å"favor as favor† but I will write the word â€Å"favor as favor† because Nigeria was colonized by the British, so we take our language after the British pattern of writing and communicating.Nigerian are exclusion minded in communication; we will tend to see how the conversation does not align with what we already know and would usually want the American counterpart to align with our own position of knowledge. The American partner will rather communicate based on an Inclusive mindedness; they will rather want to know how what I am saying makes sense. American look for the sense In the conversation, does the numbers tally, are the figures correct, so they have a broader view to the conversation.Also Most Nigerian communication style follow after the collectivists' culture; (Grove & Hallowed; 1994) â€Å"Collectivists convey negative feedback indirectly via an intermediary or by quiet withdrawal of a perquisite. Sometimes they omit saying anything that's negative. If you are managing employees in (or from) a collectivist culture, you might not find out what's going wrong in your operation until the proverbial eleventh hour; there's deep reluctance to upset group harmony by ailing you the bad news†.This means we would rather not say â€Å"no† to you openly even though we disagree, but we will rather let the conversation go on peaceably until we have another time to object to most of the Initial points of our conversation. My American partner would rather tell It the way It Is If It doesn't go down with them. (Grove & Hallowed; 1994) They pattern after the Individualist culture In conversations. Generally speaking, American culture communication style are usually Comfort talks, they are emotionally objective and practical in approach, their interactions are usually very direct and open.They don't hide any cards off the table, they play all the cards on the table. But when it comes to reactions, they react to issues analytically and they remain persistent in their analysis until otherwise convinced. These are the factors that influences how Americans communicate. Cu ltural differences in negotiation and conflict-resolution Let's think of a scenario of negotiation with our U. S. Partner for a presentation from an IT company overseas. The American makes his presentation very apt and technically done by expressing his overwhelming objective points and reasons why the product is best for my company in Nigeria. Well, we would say â€Å"the presentation is brilliant but I still do not trust this guy. He thinks objectively while I think subjectively, so our negotiations can either stall or proceed based on how we handle this cultural differences between our cultures. (Mimicked, 2010) To most Americans, difference is a threat, they will naturally tend to overlook similarities and take note of the difference when they first begin the negotiations. We Nigerian are looking for similarity with what we already know and experience, similarity makes us comfortable in the negotiation.During negotiations with Americans, you must understand that they hate silen ce, and they would often interrupt you at intervals during negotiations, while that is rude in my country, to interrupt someone while he is still talking, the Americans have that as a normal way of life. Cultural differences in problem-solving and decision-making In terms of problem solving, the American approaches it from a highly objective point of view, they would naturally first carry out a critical analysis of the problem and then cake decisions based on the facts on ground.While we Nigerian usually make decisions based on sentiments sometimes, we decide to enter a business agreement when we feel intuitively inclined to do so, there is mostly no objective reason except we feel convinced inside that this is a good buy so we make the money decision. I would first seek an understanding of the cultural differences that have been highlighted earlier. After which I will approach the negotiation objectively, knowing that is how my American partner thinks.I will also approach most of o ur negotiation room an individualist point of view while also letting my American friend understand the collectivist point of view. My approach would be to achieve a win-win situation. In my country I can afford to have a win-lose situation during negotiations but I understand that the American is highly objective and would not go by my sweet talks or by my expressing an overwhelming emotional conviction about the business I am trying to sell to him. So my thought pattern will naturally change from when negotiating with my fellow country man.The factors of negotiation and business allegations to consider in this case would be; Listening skills- I will need to be more active in listening so that I get the objective point the American is making rather than rely on my emotions to guide my decision making in the negotiation. People skills – I need to feel comfortable with our differences and not look hard for similarities between us before I connect with the American counterpart. BATAAN – I must establish what the Best Alternative To Negotiated Agreement is. This is vital to my than what I may have done otherwise. The BATAAN is what I can or might do if an agreement cannot be reached.This is my final position in case an agreement is difficult to reach. Have a Plan – I would consider having a plan ahead of the negotiation. My plan would likely include the following: (Yachted, D; ND) Trying to establish the negotiating style of the other party. This helps me think through how best to communicate and go through the process of negotiation and making educated guesses as I go along. What are my interests? This is gives me a perfect reason to answer the question of why? Before the negotiation. What is my real interest? What are the interests of the American Partner?I must understand where y American partner is coming from what are the shared interests we have and what are the opposing interests. Opposing interests is what I must negotiate. What do I have that I can trade that is of lesser value to me and of higher value to the American Partner? This helps me consider the options in the give and take phase of the negotiation. I must know beforehand what I can trade off at any time during the negotiation that is of a lesser value to me and of a higher value to my partner. What are three options I can implement to move the negotiation from compromising to joint problem solving?

donor essays

donor essays The book starts by telling about the problems occurring in the hospital where Michael works. Too many patients are dying of causes that would not normally kill them. When Michael watches a little girl's life slip away despite the best that modern medicine can deliver, he becomes depressed about his choice of careers. Across town, a popular and prominent Congressman dies - his skull shattered by a shotgun, but police investigators determine the death to be a suicide. Despite what they say, the Congressman's beautiful young daughter, Shannon Donnelly, stubbornly refuses to believe that her father took his own life. In a twist of events, Michael becomes the top contender for the dead Congressmans seat. Jonathan Waverly, a billionaire who wants to organize a group of national politicians to back his dream of a nationwide chain of medical research centers, feels that Michael is the perfect man for the political job. However, before Michael agrees to the job, he takes a tour of the Waverly Research Center, but he only sees one building. In the building, he sees various robots, machines, and great technological advances. He sees some of the most amazing things and hears some amazing ideas that Waverly has for the medical field. The most unique thing he sees is a mannequin. It was the most realistic one he had ever seen. In fact, he thinks that it is a real man. At first he thinks this is strange, but Waverly quickly explains that it was made for an amusement park ride and Michael thinks nothing of it again. The other building contains mental patients, and other experimental medical instr uments and techniques. After some bribing, and offers of a lifetime, Michael agrees to run for the Congressmans seat. After Shannon meets Michael as he is paying his condolences at her house, she is angered with him and vows to find who murdered her father. She begins to check her mothers house, which was where her fath...

asians essays

asians essays At its inception, the United States was built on principles of freedom, justice, and liberty. A reaction to tyranny and oppression, its creation sought to bring change to centuries of inequity under the British monarchy. But no change is sudden; the growth and evolution of the United States has taken centuries and is still in a state of continual development. In the past year, however, this country has taken an additional step toward progress through the presidential appointment of two Asian Americans, Norman Mineta and Elaine L. Chao, to the Department of Transportation and the Department of Labor, respectively. The acceptance of Asian Americans in the government's high offices has influenced public opinion in many way; most of all, it acknowledges the power of Asian Americans in the community and help break existing stereotypes regarding the social roles of those with Asian heritage. For over a century, Asian influence has been overlooked in history books. As a result of the appointment, America is coming to terms with the fact that Asians are a crucial part of American government and have always been a rich part of American history. According to the PBS special Ancestors in the Americas, Chinese immigrants have been "invisible" in the American story, even though "their presence was pervasive and economically pivotal." It points out the simple fact that the Transcontinental Railroad was built largely with the work of Chinese laborers, yet none are to be found in celebratory pictures of its completion or in the pictures of workers found in archives. High positions in government, however, such as working on the presidential cabinet, cannot be ignored or overlooked. They don't have to attempt to make history; they are already making history with every proposition, with every day. Moreover, the appointment of Asian Americans to such high positions means that they can directly influence public policy,...

Research the new media and the young's media literacy Dissertation

Research the new media and the young's media literacy - Dissertation Example The Social Media Access was noted at -.117 and the hours spent in Social Media was output to .265, with correlation as significant at the 0.01 level (2-tailed) level. The rest of the table shows the correlations between the variables through a cross-tabulation with outputs in Sum of Squares and Cross-products, the accorded Covariance, N (100), the Pearson Correlation by variable, and the Significance by variable. The overall picture of both analyses conducted in MS Excel and IBM’s SPSS show that the group had a fairly good grasp of new media literacy through use of technological tools, the use of social media sites and that from about the age of 14 onwards, there was a significant understanding of how to use tools in accessing the Internet and Social Media. However, what is not indicated so much in this research survey, is how the respondents react to various advertisements, other than in the Apple case review of where those anxious to buy new products, behaved much like any Westerner in lining up to waiting for the opening of the new Apple store in China. Interest is just as high in China as in the West, whenever a new store or new products are being presented to the public for the first time. Everyone want to know what the latest product will do. From that point, it is up to the user to develop the methods of interaction, based on the product’s capabilities. The overall Corre lations Table is presented on the following page.... Of the overall group, -.032 were engaged in uploading their photos to Social Media, and more specifically (-.146) to Social Media Sites. The Social Media Access was noted at -.117 and the hours spent in Social Media was output to .265, with correlation as significant at the 0.01 level (2-tailed) level. The rest of the table shows the correlations between the variables through a cross-tabulation with outputs in Sum of Squares and Cross-products, the accorded Covariance, N (100), the Pearson Correlation by variable, and the Significance by variable. The overall picture of both analyses conducted in MS Excel and IBM’s SPSS show that the group had a fairly good grasp of new media literacy through use of technological tools, the use of social media sites and that from about the age of 14 onwards, there was a significant understanding of how to use tools in accessing the Internet and Social Media. However, what is not indicated so much in this research survey, is how the respondents react to various advertisements, other than in the Apple case review of where those anxious to buy new products, behaved much like any Westerner in lining up to waiting for the opening of the new Apple store in China. Interest is just as high in China as in the West, whenever a new store or new products are being presented to the public for the first time. Everyone want to know what the latest product will do. From that point, it is up to the user to develop the methods of interaction, based on the product’s capabilities. The overall Correlations Table is presented on the following page. Correlations Age Group Gender Upload to SM SM Sites SM Access SM Hours Age

Create a project plan Essay Example | Topics and Well Written Essays - 3750 words

Create a project plan - Essay Example This environment is rather so friendly and sophisticated to cultivate a culture of proficiency and also enhancing of the opportunity for the staff to grasp the know how about technology and computers. Bromberg, M (1989). The Information and Technology Help Desk enhances hardware and software technical support and other technical assistance to the management's team, the corporate administrators, employees and even company clients. The customer care in this case in conjunction with the network support experts should continue working to ensure that the state of the art services are offered both to clients and the employees in comparatively more conducive environment. The Information technological department on the extreme end should relentlessly offer on going training to support technological need of the company. This training centers on things like software and hardware installations, troubleshooting, support and maintenance. Support in various departments can be offered by technological internship programs; this can help out the company in facilitating personnel support. In the marketing department, finance department, front office and the planning office. The allotment of the interns should be evaluated after a period of twelve months to enhance versatility to adjust to changes in client needs and to employee changes. Darkwa, O., Mazibuko, F (2003). 1.1 Description of Project To deploy a comprehensive information and technology suit that fosters efficacy and accountability; the IT domain requires a financial portfolio of $ 37,710 from the companies' expenditure fee to cater for some recurring costs. The requisite below outlines the essential services required to maintain IT support across the company all estimated at $37,710 1. Certified expansion (training, seminars, conferences) Refuge augmentation, router configuration, web design Certified conference development for Windows, Macintosh and Unix operating systems 2. Hardware and tangential support and Maintenance concurrence Twelve-monthly preservations on routers, firewalls and switches (with Cisco system). Twelve monthly preservations on complex systems on servers (web, email, database) 3. Authorization contracts conservatory and maintenance (embraces; yearly revises with preservation patches, software's releases and firmware advancements). Antivirus, anti-Spam software Wireless security software 4. Homogeneous, anticipatory safeguarding procedures (comprehensive service agreements and assurance, crisis paraphernalia attainments) Tragedy recuperation and apparatus malfunction emergencies Astringent purveyors for specialized installations and troubleshooting. 5. Provisions in all departments; this consists of toner, paper, office supplies, and computer parts for proxy reasons. 6. Network installation to facilitate comprehensive marketing and corporate affiliation.Budget Quantity Year 1 Year 2 Year 3 Price Hardware and software security, (Anti-virus) 1 $ 230 Laptops, 5 $ 10,000 Wireless, 1 $700 Printers, 2 $900 Network, 1 $200 Routers/Hubs/Wiring 10 $500 D-link switches: 5 $230 V-sat 1 $720 Photocopier 2 $1290 Scanner 3 $190 Dell

Cartoons of the prophet Mohamed Essay Example | Topics and Well Written Essays - 1250 words

Cartoons of the prophet Mohamed - Essay Example The current free of charge market system has realistic imperfections, but also some thoughts of faultlessness, which can motivate us to discover "ideal" solutions to old tribulations that had no fine resolution previous to, like those of conveying and implementation of the universal attention and opposing dishonesty. From liberalism, is reserved the inspiration of not using power (specifically, to make the use of force needless). This makes it probable to put into practice the fresh laws everywhere with no call for of assistance from presented political establishments. The Jyllands-Posten Muhammad cartoons argument started following to the editorial perspective portraying the Islamic Prophet Muhammad (PBUH) were issued in the Danish newspaper by the name of Jyllands-Posten on September 30, 2005. Danish Muslim associations conducted remonstration in comeback. As the argument has expanded, few or all of the cartoons have been printed again in newspapers in addition to fifty different c ountries, primarily to aggressive disapprovals , specially in the Islamic countries. Opponents assert that the cartoons are ethnically abusive, Islamophobic, sacrilegious, and purposely done to disgrace a rare Danish minority. Devotees of the cartoons declare they exemplify a significant aspect and their newspaper implement the precise right of free speech. They also state that there are comparable cartoons about many other religions, disputing that Islam and its devotees have not been intended in a seperable way.

Wieland Analysis Essay Example for Free

Wieland Analysis Essay Throughout this course, we have read many selections that were directly related to Puritanism. Just as well, they have often come in the form of a captivity narrative or gothic novel. In this case, â€Å"Wieland† by Charles Brockden Brown, is written in the format of a gothic novel, and similarly seems to reject Puritan ideals. It is a gothic novel in the sense that it follows the typical storyline of a young, honorable woman having her virtue threatened. It involves many supernatural events and is also thought to be ultimately resolved by a supernatural event. Most importantly, it brings about the threat of religion. Brown aims to expose the dangers of believing to strictly in Puritanism, and furthermore any religion for that matter. It’s the idea that any religion can lead to religious frenzy and that no human virtue is safe from corruption. One can witness these concepts by simply examining the _________ of characters Henry Pleyel, Clara Wieland, and Theodore Wieland also known as Wieland. Henry Pleyel intro. Hears voices telling him that lover is dead but more importantly â€Å"hears† things that cause him to question clara’s virtue. â€Å"In vain you dwelt upon incidents of which you only could be conscious; incidents that occurred on occasions on which none beside your own family were witnesses. In vain was your discourse characterized by peculiarities inimitable of sentiment and language. My conviction was effected only by an accumulation of the same tokens. I yielded not but to evidence which took away the power to withhold my faith† (Brown 154). In this part, Henry recounts an event in where he supposedly heard Clara submit to Carwin. He argues that he knows it couldn’t of been anyone other than Clara because she spoke only of things that only she or one close to her family could know, and that her discourse was particularly her own, down to the language used. It was clearly her. No other being could know how to sound like her or know the things she did. The fact that Henry relies solely on his senses and leaves no room for the possibility of supernatural occurrences comes back to this idea of American Enlightenment. Clara Wieland constantly antagonized by voices but cannot make sense of them. Play on her senses, does not know what to trust. â€Å"The interval was too brief to artificially measured, between the utterance of these words, and my scrutiny directed to the quarter to whence they came. Yet if a human being had been there, could he fail to have been visible? Which of my senses was the prey of a fatal illusion? The shock which the sound produced was still felt in every part of my frame. The sound therefore, could not but be a genuine commotion. But that I heard it, was not more true than that the being who uttered it was stationed at my right ear; yet my attendant was invisible†(Brown 97-98). Explanation. Tie to thesis. Theodore Wieland is the worst case scenario. Seems the most normal and able to rationalize up until the point where he viciously murders his family and claims to be carrying out an act of god. â€Å"I thank thee, my father, for thy bounty; that thou didst not ask a less sacrifice than this; that thou placedst me in a condition to testify my submission to thy will! What have I withheld which it was thy pleasure to exact? Now may I, with dauntless and erect eye, claim my reward, since I have given thee thy treasure of my soul† (Brown 188). Explanation. Tie to thesis. Brown keeps swinging the pendulum back and forth between supernatural and human explanations for events and by the end of the novel, even when the mystery is technically cleared up, there are still several things left unknown or murky. The complete Enlightenment reliance upon reason can be misleading, and in some cases, even dangerous.

History of Rock and Roll Essay example -- essays research papers fc

A History Paper-Rock ‘n’ Roll Many people and many styles of music influenced Rock and Roll. The styles included Blues, Jazz, Gospel, Bluegrass, Boogie-Woogie, and Rockabilly. Each was a major factor into the introduction of a new style of music called Rock ‘N’ Roll. Popular music places a premium on accessibility, represents various meanings to boost both instant appeal and memorability - distinctive tunes, novel instrumental flourishes, danceable rhythms, repeated riffs - but its signal feature is melodic emphasis and great vocal gatherings. Popular music at the turn of the century came largely from musical theater - Broadway and Hollywood. Originally, popularized by traveling groups and sheet music sales, popular music really came into its own with the arrival of radio broadcasting, jukeboxes, 78 r.p.m recordings and other twentieth century technologies which continued into the Fifties. Hits from the first half of the 20th century were supplied by Tin Pin Alley that celebrated the boom years and Roaring Twenties and provided an escape from the Depression and two World Wars. Cole Porter, Hoagy Carmichael, Irving Berlin, George Gershwin, Rodgers and Hart, Jerome Kern left their imprint during "the Jazz Age." However, there were the long-forgotten hacks cashing in on the latest fads spewing out sentimental weepers and cute novelty numbers aimed at the bland tastes of American mainstream. Jazz and â€Å"boogie-woogie† of the Thirties moved popular music away from the light entertainment of the publishing houses toward a more exciting and dance oriented style that made the swing era a golden age. As the bigger bands died out and the star singers again grabbed the spot light the songwriters again found their services in demand. Without jazz driving it and Americans rebuilding their lives and starting baby booms people were too busy to waste time dancing. Popular music turned back to light sentimental songs and cute novelty music song by polished voices and backed by sweetly generic instrumentals. The Fifties were a good time to be a white middle class American These years brought an UN-thought of prosperity and confidence to Americans who barely remembered the Great Depression. Popular music of the early fifties mirrored the life of mainstream America: bland predictable and reassuring. Which didn't seem bad after the depre... ... England the rock capital of the world. The British Invasion of 1964 brought America's music - reinvented and revitalized - home, a new generation of rock fans was born. Rock now entered what is now known as its Classic Era. In conclusion this report has helped us understand the significance of Music in America. Also, the impact it has on music we listen too. Music is very much like a big chain reaction. Rock ‘N’ Roll, much like music today, stood out and was in a way rebellious. Parents now hate Rap and we love it. People in the 70’s loved Rock ‘N’ Roll and parents hated it. This shows that maybe no matter how much older people deny it, the time gap and generation gap is not too far apart. Without Rock ‘N’ Roll the World would without a doubt be changed. Any guess to that of which way would be a good one. Works Cited 1 Gass, Bryan "A History of Rock Music: The Rock and Roll Era" World Book. Ed. 6. 1994. 2 Jervey, A. J. " Rock Music Developments" World Book. Ed. 6. 1994. 3 Briss, Jake "A Rock’n Time† Compton’s. Ed. 13. 1987. 4 Mack, Stacey "ROCKED AND ROLLIN" TIME to Rock round the Clock Nash Publishing, 1994.

Motion Analysis – Jump Shot

Motion Analysis: Basketball Jump Shot The main joints involved in a basketball jump shot include the hip, knee, ankle, shoulder, elbow, and wrist. All of these joints flex and extend. The jump shot can be split into three parts: the set-up, the jump and release, and the post-release. The set-up involves a lot of flexion and extension of the hip, knee, ankle, and shoulder. Hip flexion occurs first and flexion of both knees until the thighs are parallel to the ground follows closely. Knee flexion occurs simultaneously with dorsi-flexion of both ankles to lessen the force of landing on the knees.The moment the subject’s feet are planted on the ground, flexion of both shoulders occurs until the tricep muscle is parallel to the ground. At this point, it is important to note that the elbow in the beginning of the set-up is already in flexion, forming a right angle between the forearm and upper arm. The wrist hyperextends so the ball is resting in the palm of the subject. In this cas e, the subject is right handed, so the ball rests primarily in the right palm while the left hand provides support. At this point, the subject is ready to jump.Four joint actions occur simultaneously at this time. Both knees, ankles, and the hip extend as the subject pushes off the ground, and the elbow flexes a little further back. When the subject is in the air, the dominant elbow extends and the ball starts to roll towards the tip of the fingers. When the elbow is almost entirely extended, the wrist begins to flex, which is when the release occurs and the ball leaves the palm of the hand towards the basket. After the release, the subject is drawn back to the ground.During this descent, the shoulders begin to extend back towards the anatomical position. This action continues through the landing. As the subject lands, the ankles begin to dorsi-flex. During the dorsi-flexion, the knees and hips flex slightly to absorb the force of landing. By the end of the landing, the hip and knee s are flexed, the shoulders are completely extended, and the feet are firmly planted on the ground. The hip joint flexes primarily due to the iliopsoas muscle. The knee is controlled by rectus femoris and biceps femoris muscles. R. emoris is responsible for extension and B. femoris is responsible for flexion. The ankle dorsiflexes because of the gastrocnemius and plantar flexes due to anterior tibialis. Shoulder flexion occurs because of Pectoralis major and extension occurs because of Latissimus dorsi. Biceps brachii is responsible for elbow flexion and triceps brachii is responsible for elbow extension. Flexor carpi radialis and Flexor carpi ulnaris are responsible for wrist flexion and Extensor carpi radialis and Extensor carpi ulnaris are responsible for the extension of the wrist.

Vals Survey

1.After taking the VALS survey, I’ve learned the primary VALS segment that I match is ‘Experiencer’, which represents my dominant approach to life. This means I am motivated by self-expression. According to the site, experiencers quickly become enthusiastic about new possibilities but are equally quick to cool (Vals Survey). Experiencers tend to be young, enthusiastic, and impulsive consumers (Vals Survey). Additionally, this dimension seeks variety and excitement, savoring the new, the offbeat, and the risky (Vals Survey). An experiencer’s energy finds an outlet in exercise, sports, outdoor recreation, and social activities (Vals Survey). Experiencers are also said to be avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing (Vals Survey). Their purchases reflect the emphasis they place on looking good and having â€Å"cool† stuff. I could not agree with this more. I tend to live life as if tomorrow would be my last day, so I prefer to spend my money on things that make me happy and keep me young. I was somewhat surprised to see that my secondary type is ‘Achiever’ rather than ‘Thinker’, because I constantly feel that I am mature, satisfied, and comfortable. I always value order, knowledge, and responsibility in my life. I am very well-educated and actively seek out information in the decision-making process. I am constantly well-informed about world and national events, and am alert to opportunities to broaden my knowledge. To summarize, I am either a very diverse type of person, or I know less about myself than I thought. 2.The various VALS types that one could be categorized under are innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. Some are definitely easier to manage than others. I would say that innovators, achievers and experiencers are the most difficult to manage. The easiest to manage are probably the thinkers, believers, strivers, makers and survivors. Related essay: â€Å"Support Positive Risk Taking For Individuals† Innovators would involve a difficult lifestyle simply because they represent all three primary motivations in varying degrees. Achievers must balance career and family, which is difficult for a lot of people to do. As stated online, achievers are often interested in a variety of time-saving devices because of their busy lives. Experiencers are involved in a complicated life that would be tough to manage, because it requires a lot of money, a lot of risk taking, and being kept up-to-date on the latest styles and trends. This sounds like a very hectic lifestyle. 3.Since my VALS type is ‘experiencer’, one managerial conclusion that I can draw from this is that, when I become a manger one day, I will focus more on innovation and the ‘now’ of things rather than the past. Since an experiencer involves high resources and high innovation, I will be managing a company with great future prospects and hope for a lot of growth- whether it is through mergers, acquisitions, or expansion to foreign countries. This type of manager is also known as a ‘growth manager’. Growth managers tend to invest in the stocks of companies with rapidly growing sales and earnings (Fin Pipe). They believe that the stock price of this type of company will increase quickly as well, reflecting the strong growth of these companies (Fin Pipe). This always involves risk, which is a common characteristic of an experiencer.

Definition Essay Sample on 3D Computer Graphics

Definition Essay Sample on 3D Computer Graphics A definition essay is the type of work that gives space for creating a comprehensive understanding of a notion that goes far ahead of its mere explanation. The writer provides the inner and outer connotation of the phenomenon to immerse readers into the linguistic and practical variety that the word could have if it is put in distinct environments and situations. In another way, the notion could have one direct meaning, but if envisioned from various perspectives, its perception could change. Therefore, definition essay implies the type of work that could give the most profound approach to the multiple faces of the phenomenon. ‘The Description of Three-Dimensional Computer Graphics’ Essay Sample The concept of three-dimensional computer graphics is proposed to be defined in three ways that include 3D-simulation, 3D animation, and 3D-visualization in general. Three-dimensional graphics (3D or three dimensions) denotes a section of computer graphics that covers algorithms and software for operating objects in three-dimensional space, and the result of such programs. It is regularly used to create images in architectural rendering, cinematography, television, computer games, printed matter, science and, naturally, advertising. It is worth to put the focus on explaining the definition of three-dimensional computer graphics through particular examples, namely, its application in interactive advertising around the world. The following should be highlighted as the main features of three-dimensional computer graphics that are most actively used in interactive advertising. First goes the creation of completely â€Å"drawn† scenes. Second, we should name the replacing of the background. Third, the process includes the creation of an environment. Forth, it is important to mention adding the actors, characters, or creatures. Then goes the actors and their actions replace; adding of an object into the frame; removing an item from a structure; dimming or illuminating images; changing speed; fixing problems and disadvantages encountered during shooting (for instance, removing a grid from a wig, changing the shape or color of the eyes). It also allows converting 2D video to 3D and creates winning captions, title s, logos, and variety of multimedia content. Usually, three-dimensional elements complement or change scenes in interactive promotional materials, but they can also be used to create fully animated commercials based on computer graphics. Internationally, they are produced in collaboration with movie companies such as Pixar, DreamWorks, and Sony Animations. Based on the latest world achievements, the following types of external interactive advertising are identified: outdoor interactive advertising, interactive showcases (including virtual directories), interactive billboards, interactive mirrors, interactive flooring, interactive racks at the bar, interactive games and games without script, virtual drafts, showcase as canvas (art projects), holographic advertising, virtual 3D promoters, X3D-video (out of the screen). Among the technologies that are being used, it is important to highlight interactive 3D projections (Ground FX technology, Free Format Projection). The next is the fully represented examples of three-dimensional graphics definition through its applications in the sphere of interactive advertising: Interactive Showcases. Interactive showcases are one of the most promising trends in retailing, while windows decorated with the classical mannequins signify a relic of the past. At present, in the face of increasing competition, retailers have to fight for the buyer. Interactive showcases do not only have the benefits of external video screens but also enable passers-by to be engaged directly. The Wieden+Kennedy Advertising Agency once greeted London residents by creating an interactive installation that performed the Christmas hymn. The feature of interactive advertising was that it mimicked a whole choir with the help of the passers-by. The unique program recreated the faces of people as if they were part of a festive three-dimensional video. Virtual Catalog. It enables a visual showing of the store range and opens access to it, even if the shop itself is closed. For example, the Puma virtual catalog in Montreal runs by this principle. People can leave messages on the screen via the virtual keyboard. Interactive Games. The gaming ideas that establish an emotional contact with the viewer work well for the companies whose product offer does not suppose to design features but has more complex characteristics that cannot be displayed on the screen (such as taste or smell). In this case, the multi-dimensional graphics computer technology is also actively used. The recent examples included the Starbucks showcases that promoted the Tazo tea line (Ramsarran par.1). Passers-by were able to manage a small creature (hummingbird or butterfly) that has to go through many obstacles to find unique components for each of the new teas. Games without the Script. To force people to engage in a game, it is not necessary to come up with complicated moves. Sometimes, it is good enough to realize a simple idea. Therefore, â€Å"motion-sensors† in interactive windows can use the movement to open or display part of the image on the screens. In support of their company, Rocking Dots Diesel equipped a showcase of their main store in Copenhagen with such sensors, and passers-by waved with pleasure to open another piece of the performance of virtual rock musicians (â€Å"Diesel Interactive Storefront† par.1). A Showcase as a Canvas. The brands that seek to link their image with creative freedom refer to interactive solutions that allow passers-by to do small art projects. The colorful interactive showcase works fine on the promotional series of art and crafts master classes held in various museums. In addition to the information on the schedule of all events, it gives adults and children an opportunity to draw their hands directly on the glass, and then send the ready masterpiece by email. Interactive Billboards. It differs from interactive showcases by means of displaying graphic (animation) information and location. The duty of marketers remains the same – to make potential consumers at least to hold back and look at external media. One method to do this is to use 3D computer technologies and make billboards or online format interactive, thus providing consumers with the reason to stop and â€Å"get in touch† with the media (Mehrabi et al. 96). For example, there was an advertising medium set up in Japan to promote a reality show devoted to cooking. Every passerby could feel like a star since the screams and camera flashes began to work when people walked close enough. Thus, the development of means for the output of multidimensional computer graphics has made it possible to achieve extraordinary results. Interactive Mirrors are advertising media that have two modes: a highlighted poster and a mirror. Built-in motion sensors determine the distance between the surface and the person, and then change the look of the surface. Thus, when passers-by are approaching closer, they can see their reflection instead of an advert. As a rule, an interactive three-dimensional advertising image on the mirror comes up thanks to the instantaneous change in the attention of potential consumers. Sensitive Floor is a projection system created with modern digital and projection technologies. Interactive floors change the position of three-dimensional graphics depending on the movement of the person. The technology is based on the operation of projectors that respond to human action within the image being projected. Process management occurs automatically in a particular computer program. In fact, one can create a variety of high-end interactive effects with 3D graphics. The circles disperse under the feet, or the stellar trail stretches behind a human. These animation elements are often used in combination with slogans and logos. Interactive floors make consumers interact with them since movement under the feet drives attention and attracts to join the game simultaneously. A similar effect is achieved due to the innovations in computer animation, namely Ground FX technology that is an ultra-modern interactive projection. It was used in several supermarkets in Hollywood, and it turned the floor between the shop display shelves into the virtual seabed. 3D Projection is an innovative way of attracting attention by streaming an impressive video onto the surface or the facade of the building. 3D holographic projections are widely used in presentations, festive events, seminars, and in the opening of stores and introduction of product innovations (Chaudhari, Lakhani, and Deulkar 30). It embodies a very effective way of presenting a campaign that promotes goods and services. Interactive Racks at the bar are not commonly used carriers from the point of view of their location. However, they have extra options. In addition to the dynamic 3D design, interactive racks are accompanied by a Smart Menu. It means that, in addition to the entertainment, the racks carry out useful functions. The visitors can order a drink or musical support simply using the Smart Menu feature. Taking that for each client, there is an opportunity to write programs and algorithms under the order. Interactive barracks can be safely counted as internal advertising media that uses three-dimensional graphics. X3D-Video is a relatively new technology developed by X3D-Technologies Corporation (Relke, Klippstein, and Riemann par.1). It was first introduced in 2002 at the high tech conference in the United States. The three-dimensional technology allows the picture to go beyond the screen easily and then go back making an unforgettable experience for people passing by. Its main difference from simple 3D technology is the ability to perceive three-dimensional images without the use of additional means, such as special helmets or 3D glasses. Additionally, the realism of the image is available at a reasonably long distance. Due to the large viewing angle and spatial reproduction technology, the effect is noticeable at a distance of up to one hundred meters that is convenient for presenting goods and services at points of sale. In recent years, this ad technology has been improved dramatically. It is popular in Japan, China, France, Germany, and the USA. It is applied actively in supermarkets, cl ubs, and entertaining shopping centers. Moreover, advertising using X3D-video has spread in the field of computer technology and banking. Free Format Projection is another find of advertising innovations. This Japanese technology creates a sense of the presence of characters or other objects in real size due to the special processing of the image that is subsequently projected onto the surface. Here, the fantasy of the advertiser can be infinite: a virtual girl tries out clothes in the shop window; a huge bottle dances at the entrance to the entertainment center; a can strolls between rows in a supermarket. Nowadays, this technology has been already used by manufacturers of computer and home appliances, luxury clothing in Japan, the United States, and China. Holograms. In 2012, the French lingerie store L’Atelier Empreinte used a non-standard advertisement: a girl in underwear appeared in the shop window at the dark times of the day, then periodically disappeared and arose again (Macleod par.1). Holographic advertising looks very plausible and attracts the attention of the consumer. 3D-Visualization. There are no doubts that people remember things better when they are able not only see or hear, but also touch or make some manipulations. These properties are inherent to the advertising with interactive 3D-model since it represents a volumetric and realistic image of the advertised object. Therefore, while defining three-dimensional computer graphics, it is possible to find out its boundless possibilities in a wide variety of media spheres. The most prominent examples of this technology application pertain to the realm of innovative advertising. The use of three-dimensional means has become particularly productive and justified from a marketing point of view. Often advertising requires the participation of a fictitious character, non-existent in reality and embodying the product. The computer graphics provides this feature. 3D simulation also allows viewing created objects from all sides, including from the inside. One can animate the things to one’s liking, acquainting the potential buyer with a product or service and letting him or her feel like the owner even before the purchase. It ensures a stable emotional contact that enables considering the three-dimensional computer technologies as a leading instrument in interactive advertising projects. The present definition essay sample opens up a comprehensive explanation of the three-dimensional computer graphics phenomenon. The definition essay topic could be considered as strong one since it proposes numerous examples taken from real life. This piece of writing will make the student’s academic headache a completely disappeared matter when approaching this type of work. Chaudhari, Aunsh, Keval Lakhani, and Khushali Deulkar. â€Å"Transforming the World Using Holograms.† International Journal of Computer Applications, 130.1 (2015). â€Å"Diesel Interactive Storefront.† Accessed 31 December 2018. Great House Film (YouTube), 2009. Macleod, Duncan. â€Å"Empreinte L’Atelier Lingerie Hologram.† The Inspiration Room, 2012. Mehrabi, Mostafa, et al. â€Å"Making 3D Work: A Classification of Visual Depth Cues, 3D Display Technologies and Their Applications.† Proceedings of the Fourteenth Australasian User Interface Conference-Volume 139. Australian Computer Society, Inc., 2013. Ramsarran, Renee. â€Å"The Starbucks Interactive Window Display Turns Heads.† Trend Hunter, 2011. Relke, Ingo, Markus Klippstein, and Bernd Riemann. â€Å"Assessment and Improvement of the Stereo-Image Visualization on X3D Technologies 3D Displays.† Stereoscopic Displays and Virtual Reality Systems XI. Vol. 5291. International Society for Optics and Photonics, 2004.